On February 25, Sega published the answers to major questions that were asked by investors during their latest financial briefing event. For one of the questions, an investor asked about Sakura Revolution’s overall performance, noting that the game’s overall ranking had dipped from app stores’ top-performer charts as of late. Sega’s executives explained that they saw the title was “performing very well” during its launch window, though overall performance had slowed down significantly since then.
The full question is as follows:
Q: What is the company’s evaluation of “Sakura Revolution” in the third quarter? It appears that the ranking has fallen a little, but what is your view on its expansion going forward? Also, Sakura Wars are major parts of your IP, and even when hearing user feedback, users seemed to have evaluated them very highly. Are you aware of any problems that caused actual results to fall short of expectations?
A: We considered it to be performing very well immediately after the launch but has been decelerating rapidly. Although there are titles that the challenge worked out, such as “Re:ZERO -Starting Life in Another World- Lost in Memories”, there are also titles that are difficult to be accepted. We will consider how to handle the outlook of figures while taking measures to recover them. We are examining the problems, and we have received all sorts of feedback from fans, so we will review those feedback once again.
Sega’s investor briefing was held on February 12 and covered the organization’s third quarter 2020 financial results.
On February 22, Sega announced that Sakura Revolution officially crossed 1.5 million downloads.
About Sakura Revolution
Sakura Revolution was originally announced via two dueling projects: Sega’s Project B.L.A.C.K. and Delightworks’ Nippon Dakkan, before both were revealed to be one and the same during a live streaming event on September 2, 2020.
Chapter 3 officially debuted on January 12, 2021.
Analytics service App Annie reports that the game was the #2 most downloaded title in Japan’s iOS App Store and the top downloaded game on the Google Play store for December 2020.
On December 22, 2020, Sega Sammy announced that the title had reached 500,000 downloads. On January 21, 2021, Sega announced that the title crossed one million downloads.
References
- Sega Investor Relations (Thanks to Sean C. for the tip!)
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